Variable Data Printing (Personalization)
Variable Data Printing - VDP or Variable Printed Information - VPI
VDP, VPI is a form of on-demand printing in which elements such
as text, graphics and images may be changed from one printed
piece to the next without stopping or slowing down the printing
process, using information from a database or external file.
For example, a set of cards, each with the same
basic layout can be printed with a different name and address
on each card. Variable Information Printing is mainly used
for direct marketing, direct mail, membership and customer
relation cards.
This form of printing is a direct outgrowth of digital printing,
which harnesses computer databases and digital print devices
to create high quality, full color documents with a look and feel
comparable to conventional offset printing. Factorymart is a leader in this technology.
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